Top 8 Email Marketing Terms Every Marketer Should Know


Saudi ERP & Website Solution Blog     May 2, 2017

Email marketing is a term that allows you to hit your potential customers directly in their inbox. You can share the details and updates of your business to them without having any third party interference. Email marketing could be used to share the product updates, new offers and technology news with the clients. There are many email marketed terms overlooked by the marketers, therefore, we have discussed the top 8 email marketing terms should know by every marketer. These terms will be affected to boost the results of email marketing.

Top 8 Email Marketing Terms Every Marketer Should Know

1- Marketing automation:

Marketing automation is a term that is used to streamline the complete marketing process and have smoothly replaced the time wastage with automatic time-saving solutions. Marketing automation is an important factor to measure, manage, plan and coordinate for all marketing emails. Its popularity is increasing day to day it provides the proficient way to reach to the potential customers.

2- Dynamic content:

You are sending a marketing email, that is new about that makes the receiver able to check it. If you are including dynamic content to your marketing email it means you are valuing your customers providing them something new or innovative. Such thing will motivate them to check and read your email. If you are unable to do it you are simply unable to hit you the potential customer at the right way.

3- Internet Service Providers:

You should have complete details of your internet service providers while preparing yourself email marketing. Let me tell you that you must know about the details because if you are starting your email marketing and the data volume is low it could be a hurdle for you. They provide you the access to the email address and could help you in different aspects.

4- Personalization:

You should personalize your email before sending it to the clients. Make them attractive and eye catchy for them, include relevant images for better understanding and add some links for further details. This personalization is important to attract and motivate the clients to read your email and understand your offer or product in a better way.

5- Variable testing:

Before sending an email to the client make sure about its complete testing with variable tools and strategies. This testing is important to ensure its best delivery and removes the chance of negligence.

6- Email deliverability

Email deliverability means to make it sure that your email is delivered to the receiver’s inbox instead of their spam box. You can use some reliable email service providers to ensure you are not sending the spams. High delivery rates will boost your email marketing strategy and you will be able to get desired results.

7- Hard bounce:

You should be aware to the hard bounce an email. A hard bounce is an email or message that is received back to the sender due to the invalid address of the receiver. Normally hard bounce exists due to the unknown recipient or might be the invalid domain name. If you are desired to boost your email marketing it means you need to be aware the hard bounce and monitor it properly.

8- Soft bounce:

A soft bounce is an email or message that shown on the non-delivery of an email message due to various reasons such as their recipient’s inbox is full, have no space for more emails and your sent file is too large etc.

To Conclude:

These are the top 8 email marketing term should know by every marketer before planning the strategy of email marketing. It helps the marketers to boost their outcomes of email marketing campaign.

 

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