SEO Audit – Does Your Online Business Require That?

SEO Audit

SEO Audit is a comprehensive process for the evaluation of the fitness of the website in different areas such as the performance of the website in search engine etc.

A variety of results can be anticipated through conducting a comprehensive SEO audit, including but not limited to:

  • Detail analysis of the performance of the website in the search engine and social media etc.

  • A comprehensive report of internet marketing strategies along with all of its opportunities as well advantages.

  • It is going to help you in increasing your sales and traffic for your website as well as in the accomplishment of your business objectives.

SEO Audit – Does Your Online Business Require That?

Why your business need SEO audit?

There are a lot of causes to explain the importance of SEO audit for your business some of them are enlisted below:

1- Recognization of the website errors:

An SEO audit uncovers website issues such as broken links and images, helping to fix problems that may impact traffic and user engagement. Resolving these errors can help you regain lost traffic, enhance user experience, and improve your site’s overall performance.

2- Changes in the algorithm:

Search engine optimization continues to change the algorithms to facilitate visitors with improved search results according to their desires. So SEO audit is going to allow you to make the changes in your websites according to the algorithm and improve the ranking of your website in the search engine.

3- Prioritize the work:

SEO audit is important for prioritizing the workload among the developers and for the determination of the value of different aspects of the website.

4- Outdated content:

Sometimes the business owner is unable to pay attention to the fresh and latest content of the website and that outdated content could be a key reason behind the low ranking of the website in the search engine but SEO audit will notify the outdated content and help to increase the ranking.

5- User-friendliness:

SEO audit helps to make your website more user-friendly by notifying different errors or issues related to user-friendliness. 

What is included in the technical audit of the website?

In the technical audit of the website different small components are covered such as:

1. Crawlability & Indexing

  • Robots.txt: Ensuring proper configuration to guide search engine crawlers.
  • XML Sitemap: Checking if the sitemap is present and properly structured.
  • URL Structure: Analyzing the clarity, length, and SEO-friendliness of URLs.
  • 404 Errors & Broken Links: Identifying and resolving pages or links that are not working.

2. Website Speed & Performance

  • Page Load Speed: Analyzing how quickly pages load and identifying bottlenecks.
  • Mobile Responsiveness: Ensuring the website is optimized for mobile devices.
  • Core Web Vitals: Evaluating metrics such as loading, interactivity, and visual stability as part of Google’s page experience update.

3. On-Page SEO Factors

  • Title Tags & Meta Descriptions: Reviewing for uniqueness, length, and relevance.
  • Heading Tags (H1, H2, etc.): Checking proper use of headers for structure and SEO.
  • Alt Text for Images: Ensuring images have descriptive alt text for accessibility and SEO.
  • Canonical Tags: Verifying the use of canonical URLs to avoid duplicate content issues.

4. Internal Linking Structure

  • Anchor Text Optimization: Reviewing internal link anchor text for relevancy and keyword usage.
  • Link Depth: Ensuring important pages are not buried too deep within the site’s structure.
  • Orphan Pages: Identifying pages that are not linked from other internal pages.

5. Technical SEO Issues

  • Duplicate Content: Identifying duplicate content within the site.
  • Structured Data: Verifying the implementation of schema markup for rich snippets.
  • Hreflang Tags: Ensuring proper implementation of hreflang tags for international SEO.
  • HTTPS & SSL Certificate: Checking if the site is secure and running on HTTPS.

6. Mobile Optimization

  • Mobile-Friendly Design: Analyzing how well the website adapts to various screen sizes.
  • Touch-Friendly Elements: Ensuring that buttons and links are easily clickable on mobile devices.
  • Page Speed on Mobile: Evaluating the load speed for mobile visitors.

7. Technical Infrastructure

  • Server Response Time: Reviewing server speed and uptime.
  • Hosting & CDN: Evaluating hosting performance and the presence of a Content Delivery Network (CDN).
  • Error Logs: Checking for server errors, DNS issues, or other performance problems.

8. Security & Compliance

  • Security Vulnerabilities: Scanning for potential security risks such as malware, hacking vulnerabilities, and outdated software.
  • GDPR & Cookie Compliance: Ensuring the site complies with data privacy regulations like GDPR.
  • Backup Systems: Verifying regular backups of the website to prevent data loss.

9. User Experience (UX)

  • Navigation & Usability: Ensuring that the website is easy to navigate for users.
  • Font Size & Readability: Checking that content is legible and easy to read.
  • Call to Action (CTA): Ensuring clear and compelling CTAs are present.

10. Analytics & Tracking

  • Google Analytics & Tag Manager: Verifying proper implementation of analytics tools.
  • Conversion Tracking: Ensuring conversion goals are correctly set up and tracked.
  • Event Tracking: Checking tracking of user interactions such as form submissions, clicks, and downloads.

How to choose the SEO audit provider?

There are a lot of SEO audit provider available in the market, some are available with FOC (free of cost) services but you should select the one that understands your business objectives and its market terms.

This decision is going to impact on your business might be good or bad therefore your selection matters. Your business need will be the complete SEO audit for the identification of off-site as well as on-site issues with the strong recommendation of improvement.

You need you have an SEO audit provider to improve the quality of your website. SolutionDots Systems understands your requirements and provides the vast services in SEO to facilitates their clients and ensure an improved quality view of their website.

You may contact us anytime you require to improve the quality of your product and services along with the online visibility.

Subscribe our feed for more advance SEO Services tips & tricks Guide 

For Professional SEO Services, feel free to contact !